UNCOVER CONSUMER HEALTH PRIORITIES IN 2025

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As a member of the British Frozen Food Federation, you have access to one of Vypr’s latest reports, a trusted name in consumer research and insights.

This report dives into the latest trends:

🧬 Functional Foods: Nearly two in five (38%) of 35–44-year-olds, and around a third of vegans and vegetarians (30%) are buying functional foods often.

🌱 Meat-free gains popularity: Almost half (46%) of all consumers are picking up meat free products. Even 21% of “committed carnivores” are buying into the trend.

How health-conscious shoppers navigate affordability challenges.

Vypr helps brands like yours make data-driven decisions by delivering actionable consumer insights. This report is packed with insights to equip your business to thrive in this rapidly evolving market.

 

Download Here https://vyprclients.com/consumer-health-priorities-in-2025-report

 

There’s more!

VYPR collaborated with our friends at The Grocer and a panel of experts to explore these insights deeper and get industry perspective.

Lauren Woodley, Group nutrition leader at Nomad Foods

Jo Lunn, Partner & senior ethics and sustainability manager at Waitrose.

Rebecca Tobi, Senior business and investor engagement manager at the Food Foundation

Ben Davies, founder of Vypr

Julia Glotz, Moderator

Watch Now – https://share.hsforms.com/1AMU0Y4wfTyOO4W1NVukrpQ8ndpy

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